Once you have a finished video tape or DVD, distribution is the next logical step. The distribution can be done to movie theatres, video stores, online retailers, or anywhere else. The goal is to sell as many of your video tapes or DVDs as possible so you turn a profit.
While it is entirely possible to create a website and handle the distribution on your own, it may not be done to the scale that you desire. This is why it’s important to work with a company that specializes in distribution so you can get the help you need. They can help with order fulfillment, shipping, and even returns. You can then focus on getting a check for your royalties without having to do any of the work.
As you explore video tapes and DVD distribution, you have to look at what the various services are that the company offers. They may help solely with the distribution, which means you must first present them with an inventory in which to work with. If this is the case, you may find yourself working with several companies, which may or may not be cost effective. There may be other companies who will handle the duplication and distribution so you simply have to present one copy and then let them do the remaining of the work for you.
What you decide on is a personal decision based upon the level of distribution you want, the amount of royalties you want to earn per copy, and how involved you want to be in the process. You may want to be part of the overall marketing and distribution of your video/DVD or you may want to take a hands off approach. Whichever method you decide on, you have to locate a company who will complement such a decision and provide you with the services that will allow you to meet the goals that have been put into place.
Video tapes and DVD distribution can also be impacted based upon what format you are selling and who your target audience is. There are distribution companies for training videos, motion pictures, and more, allowing you to pick and choose the most appropriate company.